Isay Weinfeld is known for the high quality of his work which makes him a reference in the architecture field.
Isay buildings, restaurants, stores, malls, nightclubs, hotels, and residences have helped him to brand his name internationally. What bothers him the most is some theories around his architectural style trying to fit him in a particular genre.
For him, having a specific and identifiable style is the same as losing the surprise element which it is considered essential in his practice. The human well-being comes from the sense of emotion it's something which comes suddenly.
Knowing precisely that something it will happen completely breaks the moment.
“I'm not the kind of architect that impose a concept, just wondering I'm a genius and the client doesn't understand anything related to architecture. I'm the opposite of it. It's not hypocrisy all of my clients have added something valuable to my work.”
Varanda | The Project
IW: There is a particular characteristic of my work which I believe to be one of the most powerful ones. It is called intuition. For example, I'm designing Varanda to a specific group of people in Porto Alegre through my client, Pedro. I couldn't make it in São Paulo or even Rio de Janeiro. In a specific place in the project, I designed something very charming and pleasant to all citizens of Porto Alegre. It's a barbecue area. Barbecue is something related to the culture of the south of Brazil. So, I designed it for the people use it, in its best and comfortable manner, almost like a stage, where they could perform their best cuisine abilities.
IW: Usually, people associate the work of my office to design something to the real estate market. It's narrow a lot our activities. We don't appreciate it. So the first thing is, and I'd like people to understand it, it is not arrogance, we were always selective with clients, not for this reason but the opposite. At first place, I need to feel if the client is the right person for me. Aside from the other professions, I have a long-term relationship with my client. It takes 3,4,5 years of relationship. If it isn't a pleasure, it'll suck. I've never worked with a client to stop in the middle of the process, or to make him miserable or myself unhappy. I believe in my profession, or at least here in my office, I'm 95% of the time psychoanalyst and 5% an architect. So, I do care about it, If I'll have pleasure with this person, the project in the following years.
Varanda | Interiors
“I'm an excellent listener, and I listen a lot until I can read between the lines what the person meant.”
CGI animation and Interview
CGI animation and Interview
Varanda | CGI Animation and Interview
We've been challenged to create an animation teaser of the project for its launching.
Our goal was to highlight the best side of the project giving it a human and cinematographic look onto it. We designed the soundtrack, interview, the narrative of the film, to amplify the audience's perception regarding living in project design by Isay Weinfeld.
All scenes are purely computer graphic generated. It reinforces our commitment to the quality of the entire creative process. From the renderings to the floor plans, from the film to the interview, everything was created giving the best on each fine detail to surprise our audience.
IW: There's a moment when the pieces fit themselves smoothly and, I can hear the sound of it. In case the project was produced four years from now or four years in the past, it might result in another design. So, like any profession which it has in its foundation on art, it's a result of its own time. For 2018, these are the answers I have for the question addressed to me. So, I believe my work is not infinite. It ends when I can hear this little sound - It's practically an orgasm.
Varanda | Floor Plans
IW: For myself, it's not only important the landscape design but also the full visual communication of the building. One of the reasons we don't design the building without its interiors is because the project loses its strength.
“I'm in love with architecture floor plans.”
The landscape design is like moving art.
Varanda | Creative Process
The biggest challenge of the project was to keep a high level of technical and artistic excellence along the project.
Fernando Gasperin - Co-Founder
THE BOOK | PRIMEIRA PESSOA