Excerpt from animation.
As team, we're always challenge ourselves to push our limits forward.
Reflection project has been a very constructive project as a source of learning and experiments.
From the beginning, we knew we would like to develop an entire collection, from project design to animation.
We didn't put any barriers at creative process, but we have something on mind, to be as good as possible from beginning.
After collected several references which should guide us through production stage, we determined we were going to project two main areas: Living and Kitchen room.
We choose working mainly with a natural lighting scheme and a natural color pallet.
For photographic direction, we've been decided working mainly with portrait formats (saving two exceptions), this way we could choose carefully our lens set which we'll use to better captive the viewer's attention.
At the animation, we explored fine details from the project in a cinematic narrative.
As usual our tool sets were: 3dmax, Vray, Adobe package (After,Photoshop,Premiere).